Dear industry colleague,
||A Geberit employee works hard at creating cutting-edge product.
There are two major events occurring at the moment: The FIFA World Cup, the biggest sporting event in the world, host to 32 nations all seeking the ultimate football prize and the Shanghai World Expo which in terms of size and scale surprisingly dwarfs the great football event.
The Shanghai World Expo has gathered together 231 nations to display their history and culture in a line of pavilions that take up more area than a string of World Cup football fields.
The expo does more than bring nations together, it unwittingly espouses the virtues of sustainable practices; practices that currently offer the best solutions in sustainability, sanitary and wastewater management.
Leading the field at the Expo is Geberit, who is supplying the majority of sanitary solutions to exhibitors. Geberit is making its presence felt in the Asia Pacific region, having recently opened its new Asia Pacific headquarters. The company is using the new headquarters to ramp up its research and development division as well as continue to change the plumbing and sanitary market in China and the surrounding areas. China is seen as a growing market in need of development and structure and not only does Geberit intend to influence the market through product, but it also has goals to bring better consistency to the rules and regulations of the construction industry. Read our article about the grand opening and stay tuned next month at www.worldplumbinginfo.com when we publish our interview with Geberit Asia Pacific CEO Michael Schumacher.
Also having an enormous impact on research and development in China is Professor Siqing Xia. While we have featured Professor Xia's work previously, his MBR wastewater technology is now ready to move beyond Tongji University's grounds and will be switched on at the Expo site, once the Expo has vacated the area.
These are exciting times in China and it will not be long before the country is at the forefront of sustainable research and technologies.